Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.

Mobile Games – Now, Enjoy Your Spare Time

Mobile phones have emerged as the multi purpose electronics devices that have got many innovative features. These gadgets are used in every sector for both personal and business uses. The handsets manufacturing companies have produced several gadgets that provide one the opportunity to play different types of games. These can be played anytime and anywhere so that one can get maximum enjoyment in his or her spare time. Such games are also helpful when the users are stuck in a traffic jam and they have to wait for a long time.

The mobile games have brought a lot of excitement to the users. A lot of value-added features have been added in the advanced games that are loaded in the handsets these days. These games are very difficult to be developed and lots of money is spent on them. The mobiles manufacturers have come up with several animated items with amazing sound effects in their handsets and therefore they are in great demand. The Bluetooth compatibility and availability of infrared feature have enabled the users to enjoy the advanced games on their mobile devices.

Java is one of the most popular platforms for mobile games. However, several other platforms have also become popular in the recent times. They are Windows Mobile, Palm Operating System, Symbian Operating System, Macromedia Flash Lite, WIPI, etc. The TFT colour screens of the latest gadgets have also made the users delighted since they can play the games with more excitement and fun. Now a days, one can also find the 3D games coming into the markets that draw attention of the gamers. The user friendly joysticks and high resolution displays support such items. The themes on which the modern games are based have also changed and one can find that more high-tech items are available these days. Earlier, themes like backgammon, chess, checkers, etc. were found. Now, the modern games offer the players an effective control over the characters and create a real world like environment. One can download mobile games from different online websites and enjoy them.

The mobiles gaming world has changed significantly in the last few years. Initially, the snake-feeding items were in vogue and people used to spend a lot of time in them. Now, with rising technologies, one can find many advanced games with better graphics and effects. Considering these factors, the mobiles manufacturing companies have also come up with latest handsets that are loaded with compatible softwares and other features. Consequently, a lot of high-end handsets are available in the markets and they are equipped with latest mobile games.

A number of online sites are available to the users that provide thousands of free mobile games. The option of free downloading is also available there. One can find various items based on sports, shooting, puzzles and many other themes on these sites. As per a recent survey conducted by a leading consultancy group in the UK, more than 220 million people all over the world will be playing games on their mobile phones by the end of year 2009. It shows that there is a huge opportunity in this sector and therefore a lot of companies are foraying in this field with several amazing offers. One can also find many exciting deals and schemes that are available on different online portals. Various online contests are also run there and one can win exciting gift items by participating in them. The users can compare mobile games on different sites and choose the best available deal from there. Continuous research work is done by the companies so that they could bring more innovation in their products and therefore a lot can be expected in the future.

Mobile Games – A Game in Your Palm

In the present scenario with the advent of technology, mobile phones are not only used for communication purposes but they have also emerged as the multipurpose electronic devices with advancement. There are many makers of mobile phones in the open market and each brand name has its own reputation among the potential customers. The present generation mobile phones act as hi-fi music systems with ear phone and speaker system, high-resolution digital cameras and interesting game houses. The main attraction of a mobile phone is its gaming feature and potential customers grab the one which has a lot loaded in it with unique features. There is a special feature of downloading games from other sources and get started with playing.

The most interesting use of a mobile phone these days are the games loaded in it. Peoples of all age from kids to youngsters to aged people all are habituated with these addictive games. Most of the branded and local mobile phones have gaming features in it. The mobile handsets provide the opportunity to play different kinds of mobile games and its technology supports it too.

In your spare time you can get maximum enjoyment by downloading the free games to your mobile. These cool types of games also help the player in de-stressing and maintain patience in personal and official life. When a person is in sadness, angry, worried or feels much lonely then mobile phone becomes a handy solution to be engaged in time pass and forget the problems which keeps the person in gloom.

Previously kids and adults pass their time playing snake-feeding games. In these games there is a need for two or more number of persons. It cannot be played single but games in mobile phones can be played single. These games will make you winner and loser with interesting scores. The most interesting games are 3-D fighting, fighter jets bombarding missiles, Alien war and star war games. These games are most popular among kids and adults too. You can also download free games from internet, other mobile devices or any other sources. There are plenty of games related to shootings, sports, puzzles, arcade and other action games.

Now in the open market, there are several kinds of online mobile phone games. They are Hindi games, Action games, Puzzles games, Fun Games and Multiplayer. Therefore you can freely download any of this game of your choice. There are many online sites which provide thousands of free mobile games.

According to the recent research study it is felt that the mobile games have really brought a lot of change and excitement in people’s lives. As most of the exciting mobile games with excellent graphics and visuals are also laden with the amazing sound effects, it is really interesting.

The technological advanced features such as Bluetooth and infrared has really enabled the mobile users to greatly enjoy the free mobile games in an interestingly better way. The modern mobile games provide the players an effective and efficient control over the given characters. The hi-tech mobile device and its unique games create a real interesting atmosphere and simulation that makes the mobile games more enjoyable.

When you are waiting in a long queue or you have a lot of time to kill or you really need a short break from the work, then the best alternative option is to get engaged in an interesting and entertaining mobile game.